Seven of nine planetary boundaries are crossed. What is your progress measured against?
Most corporate targets still measure progress against their own baseline, not against fixed physical limits. That gap is now a financial, regulatory and reputational exposure.
Less impact is not the same as sustainable.
Efficiency gains lower unit costs, widen markets and are re-spent as further output, so total pressure on the Earth system can rise while intensity per unit falls. The dominant approaches improve or report relative performance; none tests whether a business is compatible with a fixed physical ceiling. We help you decide where to play, how to win and how to execute within planetary boundaries.
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See allStrategy & Sustainable Business Model Design
Test the business model against its limits, and rebuild what does not hold.
Portfolio & Value Proposition Design
Decide which offers to grow, reshape or retire within fixed limits.
Transition-Aligned Capital Allocation
Screen climate and nature investments to maximise impact.
Adaptation & Resilience to Physical Risks
Assess physical risk and plan actions that reduce exposure and vulnerability.
Planetary Boundaries Evaluation System
Measure the footprint against planetary limit, not last year's figure.
Regulatory Architecture & Institutional Standard-Setting
Design rules and policy interventions that account for the planetary boundaries.
The APres Framework for Business within Planetary Boundaries.
APres, the Adaptive Planetary Resilience Exchange System, is a framework that reframes the logic of economic exchange to account for the planetary boundaries. It gives practitioners a set of methodologies and tools to strategise and create value while maintaining ecological balance. It includes a methodological canvas and an evaluation system that scores value propositions against eight dimensions mapped to the planetary boundaries.
Book forthcoming
Bridging Earth system science and business economics
Business and economic theory still overlook planetary thresholds. A growth forecast or a cost curve can be set with no reference to physical limits. The Think Tank's research puts them back into the decision.
Bring us your most complex transition challenge.
Natropy is an advisory firm. Whether you are setting strategy, seeking operational synergies, allocating capital or designing policy, a first conversation with Olivier Maréchal, its founder, starts with where you are and critical success factors to make your strategy a success.
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